Discover Mexico City’s new hub for emerging, off-center fashion
Gifts, music and more...
Yesterday was a beautiful day. And I don’t say that lightly — I got to do things I love, far from my daily routine, and talk with people I care about. Get ready, because this edition brings a bit of gossip, some reflections, and a few anecdotes.
Let’s start with this: the brand Amkie Gamus invited me to their show during Fashion Week Mexico — by the way, several friends and colleagues in fashion mentioned how this Volvo-sponsored edition seemed to lack the visibility of past seasons. It reminded me of a piece I recently wrote on that very topic. While I’ll be sharing a full review next week, featuring input from the brand’s founders, I didn’t want to skip over the joy I felt seeing so many familiar faces in the industry again.
Among them were Raúl Álvarez (stylist and fashion editor), who was seated next to me along with Renata Vaca (influencer and singer). We had a great conversation about our roles in the industry and the current landscape.
I also ran into Monse Castera (producer and creative director of MomoRoom), and of course, some of my favorite models: Andrea Carrazco, Alejandra Infante, Sorachi, Colu Díaz, Dani Dominique, Dani Gommar y Mariana de Luccas among many others who brought energy and freshness to the show. So yes — expect more thoughts on that event next week. It left my mind buzzing in the best way.
Tienda Departamental: My New Favorite Boutique in Mexico City
Right after the show, I rushed south of CDMX to discover a new store that quite literally took my breath away. I’m not exaggerating — very few shops make a lasting impression like this one, and I couldn’t let the moment pass without sharing it here.
I’m talking about Tienda Departamental, founded by Floria González and a fantastic team. It’s located at Búfalo 163 in Colonia Actipan, just by the Río Churubusco Metrobús stop. The shop offers everything from home objects and vinyl records to artworks by emerging artists (Floria herself used to work in the music industry and paints), and, of course, fashion — both new and established names.
You’ll find pieces from Serpiente Sonora (Floria’s own brand, which intervenes vintage garments with hand-painted artwork), 1/8 Takamura by Guillermo Vargas, A.B.L. from Monterrey, and Alejandra Quesada, a longtime icon of Mexican fashion known for dressing Natalia Lafourcade, among others.
At the opening, I ran into the endlessly talented J.J. Rizo (stylist), who walked me through Serpiente Sonora’s artistic process. He then introduced me to Floria, who shared that the store was born out of a desire to decentralize Mexico City’s creative retail scene. She was tired of having to travel to Condesa, Roma, or Juárez to engage with contemporary fashion and art — and so, a year ago, she opened this space. It’s been warmly welcomed by the neighborhood; curious locals peeked through their windows as the event unfolded.
Later, I chatted with my best friend Olivia Meza (writer and fashion editor), and we agreed the shop feels like a kind of time capsule — as if an ‘80s boutique had remained untouched, yet its objects kept evolving with time. The pieces are current, contemporary, and the atmosphere is as charming as it is intriguing.
Then came the unexpected joy of reconnecting with Viridianna (photographer), who was with Eleonor Delécluse (casting director). Alongside Olivia, we spoke about the opportunities and blind spots in Mexican fashion. We concluded that there’s still a long way to go in terms of professionalism — understanding that every process has a cost, and that budgets matter. Eleonor said something that stayed with me: “I’m here to help make that happen. I like showing that it is possible.” And I thought: Our place in the industry has a purpose that goes beyond the ordinary — and how beautiful it is to find people who resonate with that mission.
The catering — and yes, it deserves a mention — was divine: vine leaves, olives, cheeses, bread, wine, poached pears, and raspberries with custard. I shared the moment with Denisse Hurle (photographer), and we agreed that good food simply makes everything better.
All in all, Tienda Departamental is an experience you need to live. Whether you’re based in CDMX or just visiting, this space has quickly become a must-visit stop on the city’s creative map. And — let’s be clear — it’s also an invitation to discover everything happening outside the city center.